I think it’s kind of silly when advertisements claim “up to” amount for whatever it is they’re advertising. Because life experience tells me that I’ll nearly never get the maximum amount of whatever it is they claim.
I don’t care if a cell phone offers “up to” 10 hours of battery life. And I don’t care if I might save “up to” 25{82b2ded5ae086bbe31c001f0374079c9503b180ae813ec027549eb44365a9474} when I buy one.
If companies really wanted to be bold, they would tell me that, that no matter what I do, I can expect “at least” [whatever it is]. Because that will likely prove to be far more accurate and more relevant to most people than any claims of “up to”.
*Even if you qualify it with “most people can expect to get a minimum of”, that’s far more useful to most people than “up to”.