The Organization

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That awkward moment you notice 24 Hour Fitness has this slogan on some of their advertisements now:

“You bring the will. We’ll bring the rest.”

If ever there was a slogan that made a company sound like an organization for hit men, this is it.

“Got the will? Good. Just lay low for a while, make sure you have an airtight alibi, and we’ll take care of the rest.”

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