Marketing magic

marketing-magic-zero-dean

I bought a long-overdue pack of boxer briefs yesterday.

On the bag the company had the number 5 crossed out and a 6 printed above it.

And low and behold, the bag contained SIX boxer briefs instead of only FIVE!

It was like magic!

I’d like to see them do that with a standard carton of eggs.

13, baby!

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*To the best of my knowledge, there is no way to fit 13 eggs in a standard egg carton (no, double egg yolks don’t count, genius!).

And this is why I think it would require much more powerful magic than simply crossing out 12 and writing 13 next to it.

Besides, hens have been laying 12 eggs at a time for like forever. And it is pretty much common knowledge that this is why eggs come in packs of a dozen (*which is also the inspiration for bagels and donuts).

If we start asking hens to lay 13 eggs at a time, instead of 12, I’m sure some simply won’t be able to do it.

Of course, we could mess with their genetics.

But if we do that, we run the risk of reverse engineered dinosaurs.

Wait. Yessssss. Let’s do that!

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